Powerful Events, Graphic Design and Creative Vision
CC Muziek Café
Devin Lafferty served as Creative Director for CC Muziek Café, magnetizing and creating the identity for Amsterdam's hip new club for live music.
He created the brand identity, including logo, print materials, website, social media marketing, mailer, and more. He organized a regular jam session that attracted musicians to the café and built a community of customers.
The logo features two Kokopellis, the spirit of music, in the shape of the café's name, "CC." Two kokopellis playing the flute and dancing together represent the venue's desire to attract musicians to come jam together.
Representing a brand of hip and classy music, flyers build the intrigue.
Featuring Creativ Sense photography and an updated schedule of events.
Gotta have 'em.
Devin created several Facebook groups for recurring music nights. He co-hosted a jam session and involved people on social media. The engagement propelled CC Muziek Café into a thriving hub of musicians.
A weekly mailer using Mailchimp keeps regulars informed about upcoming events.
The illuminated logo catches eyes from the far off sights of Ferdinand Bolstraat.
POSTER DESIGN To excite and inspire, to intrigue and inform, Lafferty's posters use powerful but simple imagery and typography to express a message.
EVENT ORGANIZING Oftentimes Lafferty engages in the events he advertises as an organizer, promoter, or participant. He cares deeply about what he creates in the world and invests his energy to creatively illuminate beautiful gatherings and ideas.
This poster features the breaking open of the soul with a beam of white light penetrating the raw type and found art. Lafferty organized this event with an inspired team, guiding meditation and performing music to create a transformational journey into the soul.
Hope for Taylor
Feeling called to support this 4-year-old boy battling cancer, Lafferty organized a kirtan benefit to inspire love. The poster's bright colors, smiling Taylor, and colorful mandala inspire love and light amidst a saddening situation.
Lafferty brought together a group to perform, co-organized a silent auction, created a video about Taylor's experience, set up a chat with Taylor, and broadcast the event with a live video feed. The event was incredibly well received and raised plenty of funds for Taylor's treatment.
Jazz Duo X
Rhythm. The simplest shapes of circles and patterned rectangles represent drums and keys, decorated with rhythmic type.
Pottery by a master craftsman on the Wissahickon, with historical ruins embracing the logo.
401 Main Wholeness Fair
A close up image of a fern frond intrigues the viewer and represents the wholeness that we explore when we look closely.
We Got Your Back
A Facebook ad for Healer Source draws new clients to the database of healers with a flair of humor.
Hartzok for Congress
As a big underdog against the favored party incumbent, Alanna Hartzok fought with a valiant campaign. The brand Creativ Sense developed in collaboration with the campaign and Project Manager Athena Azevedo unveiled the slogan "Our New Voice" and propelled Hartzok into the race as a respected candidate. With a horse trotting forward into the American star, the logo evokes confidence and grace. Creativ Sense drew in supporters with a powerful website, Facebook presence and Twitter following.
Devin Lafferty designed Touro University's marketing brochure, developing the motto with the client, "Ignite your passion for learning and teaching." The brochure serves to engage and inspire prospective students while showcasing the various programs available.
"Simplicity is the ultimate sophistication." -Leonardo da Vinci
Creativ Sense offers logo designs that inspire and intrigue, while communicating a complex vision in the simplest image possible.
A gathering of youths and elders in Guatemala in 2012. The two interlocking spirals represent the two paths of youths and elders, forming a shared vision in the shape of an eye.
A Permaculture homestead and educational center, Casalinho embraces the balance of roots digging down and branches reaching up.
The star of Sirius shines light on the viewer, representing the spiritual and educational nature of the sustainable community.
Full Circle Wholeness
The waves of negative space create the experience of returning to wholeness, as the overall shape is reminiscent of the balance of the yin yang.
A logo for a creative shoemaker, this design evokes the artist's homemade whimsy.
Matt Garcia Career & College Academy
The academy is inspired by Matt Garcia, whose face points forward into the star of pride.
Lafferty senses how to integrate in an organization to magnify its gifts, exemplify a thriving culture, and share it with the world.
At Sirius Community, Lafferty invested himself in the culture, governance, and marketing of the spiritual community and ecovillage. He joined the Core Group, serving with the Board of Directors of the Northeast United States' longest standing ecovillage. In a role of leadership, Lafferty explored creative ways to inspire a thriving company culture of accountability, effective communication, and recognizing each other's gifts.
As a member of the maintenance crew, Lafferty facilitated groups of people in joyful productivity. He worked in the gardens, taught classes in Permaculture, gave tours, greeted guests, facilitated community wholeness sessions and meetings, and organized fun community-building events.
He also executed various marketing functions, redesigning the community logo and brochure, updating the website, and advertising events. His service is greatly appreciated by other community members who reiterate upon his decision to depart, "You will be missed."
The Sirius brochure, featuring Lafferty's original cover photo and logo, includes a gathering of information from all community members to illustrate the community's mission of Sustainability, Spirit, Education, and Community.
Holistic Health Fair
A demonstration of considerable information in zen simplicity.
As Outreach Coordinator of Sirius's Immersion Program, Lafferty created a page on the website for new participants to apply.
New Story Summit
Inspired by Charles Eisenstein's work, Lafferty hosted a hub of the New Story Summit and invited participants to explore how each of us contributes to the New Story.
Lafferty embedded himself in the community action of De Valreep, a community center developed in an abandoned building in Amsterdam, the Netherlands. The center sought to bring attention to a diversity of social causes while illuminating the opportunities that empty spaces provide amidst dire housing shortages.
Lafferty organized and participated in several action groups, including the Political Team, the Garden Team, and the Living Group, facilitating teamwork, innovative ideas, and effective communication.
Inspired by a visit from the internationally famous creative activists, The Yes Men, the volunteers of De Valreep decided to make political demonstrating fun by wrapping the building in a giant gift ribbon, printing a mock newspaper declaring the building "given to the neighborhood," and inviting the community to a celebration and subsequent council meeting.
The action was a tremendous success, as loads of people came to show their support, and the council agreed to let the volunteers occupy the building and inspire community.
De Valreep's community garden.
Lafferty and other team members wrapped the building in a giant gift ribbon.
Lafferty designed a local newspaper look-alike proclaiming the building had been "Given to the Neighborhood," with hilarious spoof articles, such as politician Thijs Reuten "Sees the Light."
Lafferty was part of a mobilizing force that distributed 7000 newspapers to the neighbors.
An actor playing politician Thijs Reuten cuts the ribbon and invites the neighbors in for a celebration.
A member of De Valreep is presented with the "Key of De Valreep."
"Thijs" discusses the articles with amused neighbors, who are getting the joke.
Lafferty created a brochure including an inspiring illustration by colleague Sandra, which described our vision. The politicians affirmed the impact of our propaganda when they adopted our terminology, referring to us as "volunteers," rather than "squatters."
Council Meeting Support
A multitude of neighbors from the community showed up to the following council meeting to support our cause, waving signs that Lafferty had prepared of our shared vision.
Lafferty connected fellow activists with local gardeners to develop a community garden. Serving on the garden's "Root Team," Lafferty learned Permaculture as he participated in the planning, organization, and realization of the community's key gathering piece.
Gardeners celebrate the fruits of our labor. Plenty of feasts brought people together time and time again.